GUM is one of the most famous department stores not only in Russia but also in the entire post-Soviet space. This is not only a fashionable shopping and entertainment complex, it is a real art object, besides, it is both an internal content of GUM and its external appearance. The building made in the pseudo-Russian style became the same symbol of Russia as St. Basil's Cathedral or the Kremlin.
Mayakovsky made the first advertising for GUM, and it sounded like this: "Everything that requires a stomach, body or mind, - Everything is given to a person by GUM".
In the 1930s, GUM was going to demolish and build in its place the building of the People's Commissariat of Heavy Industry, however, it turned out.
It was from GUM that Levitan was given a joyful message about the victory on May 9, 1945.
Despite the fact that the shopping arcade was often burned before the construction of the GUM building, the fire of 1812 bypassed the market, which still surprises historians.
The modern GUM is not only a building of stunning architecture beauty, but also dozens of luxury and premium boutiques. There are flagship stores of such brands as Manolo Blanik, Bosco Fresh, Furla and others.
In addition to shops, there is a cinema here, only 3 rooms, the largest of which is designed for only 70 seats, which creates a sense of camera. Every year, the ice rink opens in GUM, on which ice star skaters have repeatedly appeared, and also the legendary fountain - the same age as this building was restored.
GUM is fond of its history, so much attention is paid to Soviet stylistics. For example, there is a store "Deli No. 1", decorated in the Moscow style of the 50's, as well as "Canteen № 57", where you can nostalgically eat a sausage with green peas.
A special attention is paid to the historic toilet on the ground floor. It recreates the interior of the pre-revolutionary era, and you can visit it for 150 RUB. For 500 RUB you can take a shower (the price includes a bathrobe, a towel and slippers).